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3-O-ETHYL ASCORBIC ACID - A very stable and promising form of the skincare superstar, Vitamin C. If you do not know why Vitamin C is such a big deal in skin care, you can catch up here. In short, Vitamin C has three proven magic abilities: antioxidant, collagen booster, and skin brightener. The problem, though, is that it's very unstable, turns brown and becomes ineffective in no time (after a few month) and the cosmetics industry is trying to come up with smart derivatives that are stable and have the magic properties of pure Vitamin C. Glycerin  - A natural moisturizer, safe, effective. Protects against irritation, helps to restore healthy skin barrier. It is  a versatile ingredient in skincare with exceptional moisturizing properties. It attracts and retains moisture, It helps maintain the skin’s moisture balance and  strengthen its natural barrier function, making it great for sensitive skin. Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%. SODIUM C14-16 OLEFIN SULFONATE -  cleansing agent with high cleaning power and strong foaming properties. Unfortunately, these two properties for a surfactant usually mean that it is harsh on the skin, which is the case here as well.  COCAMIDOPROPYL HYDROXYSULTAINE -A thickening and foam-boasting co-surfactant . It's very mild and gentle, comes from coconut oil and is readily biodegradable.  PROPANEDIOL  is a natural alternative for the often used and often bad-mouthed propylene glycol. It is a humectant, which means it attracts and retains moisture in the skin. Propanediol also has emollient properties, which help to soften and smooth the skin.  It's quite a multi-tasker: can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula.  COCO-CAPRYLATE/CAPRATE -hydrates skin by trapping moisture within, discouraging trans epidermal water loss. Unlike traditional emollients, this ingredient is naturally lightweight, allowing for an airy feel on skin. CARTHAMUS TINCTORIUS SEED OIL (Safflower) Comes from the seeds of the yellow flowered safflower plant.  Similar to other plant oils, it's loaded with nourishing and moisturizing fatty acids: it's a high linoleic acid oil (70%) and has only smaller amounts of oleic acid (11%) (this might be great for acne-prone skin). It also contains antioxidant vitamin E (44mg/100g alpha-tocopherol). SODIUM COCOAMPHOACETATE works as a cleansing agent. It has so-called amphoteric structure meaning that its head contains both a positively and a negatively charged part (surfactants are most commonly anionic meaning their head has a negative charge).very mild with great foaming properties. It's popular in baby products.  Helianthus Annuus (Sunflower) Seed Oil (Organic) - Goodie Sunflower does not need a big intro as you probably use it in the kitchen as cooking oil, or you munch on the seeds as a healthy snack or you adore its big, beautiful yellow flower during the summer - or you do all of these and probably even more. And by even more  we mean putting it all over your face as sunflower oil is one of the most commonly used plant oils in skincare. It’s a real oldie: expressed directly from the seeds, the oil is used not for hundreds but thousands of years. LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE -  It's an alternative, natural preservative that comes from radishes fermented with Leuconostoc kimchii, a lactic acid bacteria that has been used to make traditional Korean dish, kimchi. During the fermentation process, a peptide is secreted from the bacteria that has significant antimicrobial properties.  It is one of the more promising natural preservatives that can be used even alone (recommended at 2-4%), but it's not as effective as more common alternatives, like parabens or phenoxyethanol.  LACTIC ACID-  superstar - It’s the second most researched AHA after glycolic acid It gently lifts off dead skin cells to reveal newer, fresher, smoother skin It also has amazing skin hydrating properties In higher concentration (10% and up) it improves skin firmness, thickness and wrinkles GLYCERYL RICINOLEATE - a natural agent that helps protect the skin from dryness and damage. It acts as an emollient, cleanser, and emulsifier. Not only does it prevent moisture loss, but it also provides a moisturized feel to products. ZEOLITE - It helps to remove all the dirt and dust particles from the skin. It absorbs the oil completely too. Hence it is one of the most effective natural components. MORINGA OLEIFERA SEED OIL - The oil coming from the seeds of the Moringa tree, a big white-flowered tree native to India. It's a yellow oil similar to olive oil. It's rich in nourishing and moisturizing fatty acid, oleic (75%) and also contains behenic acid (up to 8%) that makes moringa very stable and gives the oil a long shelf life.  It blends easily with essential oils and can also help to stabilize scents so it's a popular oil in the perfume industry.   Ethyl Ascorbic Acid or EAC for short is an "etherified derivative of ascorbic acid" that consists of vitamin C and an ethyl group bound to the third carbon position. This makes Vitamin C very stable and soluble in both water and oil. SODIUM HYALURONATE - HA HYDROLYZED SILK - enhances suppleness and a smooth appearance. COCODIMONIUM HYDROXYPROPYL SILK AMINO ACIDS - a conditioning agent derived from silk proteins. It provides excellent moisture binding properties and enhances the natural texture and feel of the skin. Camellia Sinensis (White Tea) Leaf Extract - Goodie Green tea is one of the most researched natural ingredients The active parts are called polyphenols, or more precisely catechins (EGCG being the most abundant and most active catechin) There can be huge quality differences between green tea extracts. The good ones contain 50-90% catechins (and often make the product brown and give it a distinctive smell) Green tea is proven to be a great antioxidant, UV protectant, anti-inflammatory, anticarcinogenic and antimicrobial Because of these awesome properties green tea is a great choice for anti-aging and also for skin diseases including rosacea, acne and atopic dermatitis TOCOPHEROL - vitamin E, is a skincare ingredient that can help with hydration, protection, and healing LECITHIN - Lecithin is an emollient that softens and soothes the skin when applied topically. Its high fatty acid content forms a skin barrier that effectively seals in moisture while keeping air and other environmental pollutants out. HYDROLYZED JOJOBA  ESTERS - function as skin-softening agents in cosmetics. Research shows these esters play a role in helping skin retain moisture and improving its barrier function. TROPOLONE - an organic compound that can be derived from plants. It does have some antioxidant properties but is of most interest to cosmetic chemists as a preservative. Studies have shown tropolone has antimicrobial abilities, specifically the ability to combat bacterial and fungal growth. CAPRYLYL GLYCOL -  multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol.  ETHYLHEXYL GLYCERIN -  used as an alternative to parabens (preservatives) and is used for its skin-conditioning properties [1]. Ethylhexylglycerin has been reported to cause dermatitis and skin irritation XANTHAN GUM - Thickening and Stabilizing LAURYL GLUCOSIDE A 100% vegetable origin, biodegradable, mild cleansing agent that gives moderate to high amount of foam. It's happy to work together with other surfactants (in general, that helps to create milder formulas).  SODIUM GLUCONATE - Acts as a skin conditioning agent: It makes the skin softer and smoother. Sodium gluconate is a sodium salt of gluconic acid. It is often used as a chelating agent and pH adjuster in skincare and haircare products, including face washes. SODIUM COCOYL GLUTAMATE A vegetable based co-surfactant that helps to create mild cleansing formulas.  SODIUM LAURYL GLUCOSE CARBOXYLATE   surfactant/cleansing POLYSORBATE 20 -  helps water and oil to mix together. Also, it can help to increase the solubility of some other ingredients in the formula.  1,2-HEXANEDIOLDIOL - It is a great emollient as well as a humectant, that is, it preserves hydration on the skin while also softening it. DISODIUM EDTA - a synthetic chelating agent commonly used in skincare products. It functions by binding to metal ions, such as calcium, magnesium, and iron, preventing them from reacting with other ingredients in the product.  ***SODIUM HYDROXIDE - Sodium hydroxide is a pH balancer used in a wide range of beauty and skin care items, like cleansers, soaps, makeup, and creams or lotions. In its pure form, sodium hydroxide is extremely harmful, but beauty and skin care products don't contain much sodium hydroxide, so they're safe to use. ***SODIUM BENZOATE - Parabens, Phenoxyethanol and Sodium Benzoate are commonly used and considered safe preservatives for cosmetics per regulated guidelines. It is an antifungal and anti-bacterial agent and effectively prolongs the shelf life of your favorite skincare products. Thus, you can reap the benefits of your products for a longer time. CITRIC ACID -  protective antioxidant, and corrective antiaging effects helping to reverse visible signs of photodamage. Exfoliates. PHENOXYETHANOL - A preservative to prevent mold and bacterial contamination in skincare formulas AQUA (WATER)